About Mark

I help shape ideas into tangible, thoughtful designs that move projects forward.

I’m an industrial designer based in Vancouver, working across product development and 3D visualization. I partner with startups, small teams, and creative leads to turn early ideas — or existing products — into well-considered, production-ready designs.
Whether you're figuring out what your product should be or refining the next version, I bring structure, momentum, and visual clarity to the process.
I get the most satisfaction when a messy idea turns into something clear, buildable, and visually resonant.

What I Bring
From ambiguity to clarity
I help unpack complex ideas and shape them into actionable design directions.

Design that’s ready to build
My work balances form, function, and feasibility to move confidently toward production.

Visuals that do more than look good
Through rendering and visualization, I help teams communicate, persuade, and align.
Recognition
Projects I’ve contributed to have received awards from Red Dot, Core77, Fast Company, Good Design, etc—but more importantly, they’ve helped teams navigate the early, uncertain stages of bringing a product to life.
A Bit More
I began my career inside product and lighting companies. These days, I work independently with creative teams — contributing where it matters most, whether that’s direction, development, or simply helping move things forward.

In my own time, I like to observe — objects, people, places — and reflect on what they reveal beneath the surface. Whether it’s a product or a passing moment, I try to see things for what they are, and then imagine what else they could be.

Always open to conversations — feel free to reach out!

Want to explore a project?

Reach out at mark@markchoi.ca or connect on LinkedIn